Old, rusty, modern
The sponsor’s presence at the Kazantip Republic festival in Georgia was more than obvious and more than utilitarian — it solved the problem of an ‘under-construction zone’ located right at the venue. The logo cut out of rough rusty iron was inscribed into the same-looking industrial landscape and illuminated. Love Jagermeister for being so audacious and contemporary!
Kazantip Republic, Jagermeister